Slow fashion is still a growing movement. Although it is a concept created more than 10 years ago, it is still an almost unknown term in some countries, and its implementation must be done urgently, given the huge environmental impact that its rival fast fashion has been causing.

As you may have realized, slow fashion comes to oppose the well-known and entrenched term fast fashion, something that is already so much talked about that it is not worth our time, except to contextualize the slow fashion movement.  And that is what matters!

So, slow fashion was created by the enlightened mind of Kate Fletcher (to whom we would like to express our thanks and sincere appreciation) and inspired by the slow food movement. Kate Fletcher, gifted with inspiration and an innovative mind, created this version of the 'slow' movement applied to the fashion industry (as is clear from the name) which is one of the main responsible for the production of non-recyclable or biodegradable waste and that affects the sustainability of the planet and all its ecosystems. Therefore, we would like to share with you some of the values and practices inherent to this movement and that have always been part of Verney's mindset and inspired its creation:

Timelessness is synonymous with sustainability:

The woman is vain and likes to feel beautiful and fashionable! But after all, what does it mean to be fashionable?  It means totally renewing your wardrobe 4 times a year, because those black boots with a small heel and an elastic band on each side are no longer a fashion trend. Now, the trend is black boots, with a small heel, 2 elastics (one on each side), but with some tacks all around to give it that “wow' and the elastics in yellow to contrast.

And what about next year? For next year the conversation is already different: the elastic is already in a different colour and the 'little tacks' are also very old school. C'mon... there is no need to change boots or anything else, just because society says that now the fashion is the same boots, but with new details!  From the slow fashion perspective (and ours too) this can never happen!  And therefore, this movement advocates the timelessness of the articles, which involves choosing basic styles and colours, so that they never go out of style over the seasons and can be reused and even recycled, generating less waste and contributing to the sustainability of the planet!

And speaking of boots with elastic...do you know Veronica Boots?! It's super timeless and eco-friendly!

Fair Trade matches with...ethics!

Slow fashion not only goes against over-consumerism, but also helps to ensure that commerce is done in a fair, conscious, and ethical way. In addition to stimulating the local economy, it does not contribute to the bad working conditions in industries, ensures a better monitoring of the production process and compliance with sustainability rules and all quality standards.   It is also important to highlight the personal touch that the producers and artisans give to the articles and all the talent and love that is put into them, because they are articles made by people who are really passionate by their work.  Unlike fast fashion, which, as we know, is associated with terrible working conditions, to meet all the demand, in an exaggeratedly fast way and with mass productions. 

As Vivvienne Westwood used to say: 'Buy less, choose better!

Price will be one of the least appealing issues, however, we should be conscious in our thinking and reflect a little on the following:

1. in slow fashion brands the production quantities tend to be smaller and with exclusive items, which does not allow producers to enjoy economies of scale;
2. the high-quality materials that ensure durability, resistance, among other features that weigh on the quality and comfort of the final product, is quite high;
3. the care, the awareness, the monitoring of the process, and many times all the work, makes the final product more expensive, but not only in monetary terms, but also in personality, which is reflected in quality.

So, in the end you must weigh the balance: what is more worthwhile?  Buying more or buying better? We must remember that: a goodbye to consumerism, is a hello to the environment.

For all this and more, Verney is a proudly Portuguese brand, made by local producers, under the motto of slow fashion!